Beforetheir site, last updated 2012
On a phone: shrunk to fit, nothing readable
Afterbuilt 14 min ago
On a phone: their number first, one tap to call
From your feedback on 9 sites and the answers to 41 calls and 118 emails. Turn anything off and new work stops using it.
How you like sites built. Every new site and every change you ask for uses these.
Plumbers get their 24/7 emergency line in the headline.
Just now, from your comment on Larkmoor Plumbing & Drain: “put the emergency line up top, that's what they sell”
The phone number sits at the top, where people look first.
You asked for it on 3 sites · used on 7 builds since Oct 29
Hero: use the business's own photo, never an illustration.
You said it twice · used on 4 builds
The headline says what they fix, not a slogan.
You rewrote 2 headlines this way · used on 5 builds
No stock phrases like “quality craftsmanship” or “second to none”.
From 2 comments and 1 site you skipped · used on 9 builds
Dark backgrounds for pool builders.
From one comment on Sunset Valley Pools · off since Nov 4
Which businesses get a site first. It comes from who answers your calls and emails.
Roofers around Austin answer about 3× more than pool builders, so roofers come first.
Businesses with 40 or more reviews book more meetings, so they come first.
Kitchen designers: too early to tell.
2 calls so far. The agency waits for about 10 before it changes anything.
Which first email and which call opener get answers. New drafts lean on the winner and still try the other now and then.
Emails that open with “I already built your new site” get more replies than “Quick question about your site”.
3 in 4 new emails now open this way.
On calls, offering to text the link first books more meetings than asking for a meeting straight away.