From what you do: your notes on sites, the sites you send or skip, and how calls and emails go. Turn off anything that's wrong and it stops right away.
Your taste
Every new site is built with these. They come from your notes.
Show the license number on every pageLearned just now from your note on Mueller Roofing & Gutters: “Put the license number in the footer, customers ask for it.”
Hero: their own photo, never an illustrationFrom your notes on 3 sites. Used in 7 builds since Oct 28.
Phone number in the top bar, one tap to callFrom your note on Capitol City Roof Repair. Used in 6 builds.
No stock phrases like “quality craftsmanship”From 2 sites you skipped and your note on Shoal Creek Roofing. Used in 5 builds.
Their Google rating and a real review up topFrom 4 sites you sent without changing anything. Used in 4 builds.
Dark backgrounds for roofersFrom your note on Oltorf Roofing Pros. You turned it off on Nov 2.
Who to pick first
This sets the order of your prospects, once there are enough calls to go on.
Roofers answer 3× more often than pool builders, so they come firstRoofers answered 12 of 19 calls, pool builders 2 of 12. Over the last 3 weeks.
No mobile version beats an old lookBusinesses whose site breaks on a phone booked 5 meetings from 14 calls. Those whose site only looks old: 1 from 12.
Plumbers or electricians: too early to tell6 calls so far. Nothing changes until there are 20.
Listening
What to say
Scripts and first emails lean on what works. A new angle still gets tried one time in five.
Open with “I already built your new site”4 meetings from 11 calls. “Your site doesn't work on phones” booked 1 from 9.
Say the site is already built in the email subject“A new site for Capitol City Roof Repair (already built)” and its kind: 6 replies from 40 emails, against 3 from 41.
Call between 9 and 11 am14 answered from 22 morning calls, 6 from 21 in the afternoon.
All of this stays on your computer, with your agency's data.