From your feedback on sites, what you approve or skip, and how calls and emails go. It shapes the next builds and calls. Switch anything off, or delete it.
Every new site is built with these. They get stronger each time you say the same thing.
Calm illustrations, no cartoon style
Just now, from your comment on Pecanwood Pools. Said once so far.
Phone number in the top bar, big enough to tap
From your comments on Tallmarsh Roofing and Mopac Plumbing & Gas. You said it twice. Used in 6 sites.
The neighborhoods they serve, by name, not just the city
From your feedback on Barton Creek Plumbing. Used in 4 sites.
Real numbers over slogans: years in business, reviews, response time
You approved Tallmarsh Roofing and Mopac Plumbing & Gas without a change. Used in 5 sites.
No stock phrases like “quality craftsmanship” or “second to none”
From your rebuild of Shoal Creek Pools. Used in 3 sites.
Dark backgrounds behind the headline
From your comment on Riverside Roof & Gutter. You switched it off on Nov 3.
From replies, meetings and wins. Small numbers never decide alone.
Roofers answer 3× more often than pool builders around Austin, so they're picked first
9 replies from 41 roofers, 3 from 40 pool builders, in the last 30 days.
Businesses whose browser says “Not secure” book more meetings, so they come a little earlier
5 meetings from 38 of them, 2 from 44 of the others.
Plumbers: too early to tell
6 contacted so far. The agency waits for about 20 before leaning either way.
The openers and subject lines that get answers. New calls and emails lean on them and keep testing.
Opening with “I already built your new site, can I show you?” books the most meetings
4 meetings in 19 calls, against 1 in 17 for “Your site is hard to use on phones”.
First emails titled “Your new site is already built” get the most replies
6 replies from 52 emails, against 2 from 49 for “Quick question about your website”.